Social media marketing for indie authors, my experiences.

Social media tips for indie authors and anyone who is a writer or artist.

I have been studying social media and how it works for the writing community. Here I break down my experiences with each platform.

Twitter

Just recently I have been observing Twitter quite closely and how writers interact and support one another there and it’s heartening to see. Twitter has worked in the past for me when I was promoting The Eight of Swords and I got some great feedback and gained new readers. Fast forward several years over the period when I wasn’t writing and now I am back there finding my way again. Of course the writing community is massive and worldwide and even stronger than before.

There are two main trends at the moment it seems. One is to ask questions about any kind of subject ranging from what did you have for breakfast, to: you have been given a boat, you have to name it, what is the name of your boat? The other is: I only need 50 followers to reach 5000, let’s all have a writer’s lift, post your links.

The first method of interaction I really enjoy because there is a vast array of questions and it encourages lots of friendly conversations and interesting outcomes. I’m not so sure about the second one, some days my timeline gets a bit too filled with such requests and I avoid them. It feels like begging as opposed to genuinely connecting with people but there you go, each to their own.

What I always find interesting and useful is the shared experiences of writing. The honesty from people when they get their work turned down by agents. The encouragement from other writers to keep on going. The rightly indignant retorts when an agency, publisher or individual criticises the indie market. The shared experiences and the kindness of people offering reviews.

Writing is such a mixture of culture and business and the two make for an interesting mix. I still see authors who don’t get that it’s not enough to write a book, it has to be marketed if readers are to be found and money is to be made. In my other life I am a photographer and occasionally I see artists and sometimes photographers claim they aren’t bothered about selling their work (trying to look cool) and later on whooping because they sold something. There is no shame in selling your work! You are not considered a professional at what you do until you do sell it. Yes, it takes effort but how much effort did it take to write that book? Money is what makes the world goes round and enables us to keep writing so don’t fight shy of selling just don’t push it too hard and end up boring everyone. You have to find the right balance and a balance that suits you. I’m no expert, |’m still trying to find the right balance myself. Watch and learn.

I guess I am lucky because I have always enjoyed and been fascinated by social media. It is like most things in life, try not to take it too seriously, stay away from the crazy and unpleasant folk, be kind and enjoy making new connections.

Over the years I have made a lot of friends through Twitter and it has been pretty good for my love life too as it happens… so it is always the first place I go to when I want to promote something because in my experience it has been a friendly and encouraging place. If you don’t go looking for trouble it is unlikely to find you. If you are careful about who you follow and respectful about what you say, I don’t think you can go too far wrong.

If you are a writer who is reading this and haven’t already given it a try, go do it! I remember when I first joined, I didn’t have a clue how to use it but there were plenty of friendly tweeters there to greet me and help me on my way. Persevere.

If you are a reader reading this, go look for some authors, read their books and be sure to leave them feedback. Before social media, readers never had the experience of connecting with authors so easily so it’s a great privilege.

Facebook

Years ago, when I wrote The Eight of Swords I managed to gain quite a good following on Facebook. I let it lapse when I stopped writing for a while and when I revisited my page there earlier this year upon the launch of my new short story book The Isolation Sex Stories, I found I need to do quite a bit of work to get it going again and regain the interest.

While Twitter hasn’t changed all that much, Facebook has evolved in a number of ways. Now you can ‘go live’ and I used this to do my book launch. That was nerve wracking! However, it did create interest and great feedback plus some sales. It’s a great time for authors to be seen and heard as well as read so take advantage of it if you can. If you can’t face going live, try videos. People love watching videos, I know I do, so it make sense.

What I didn’t think about when I titled my book was the controls Facebook would put on such content so I’ve had to rethink a bit on that platform but it’s all good and I’m learning fast. Recently I learned that you don’t have to do paid advertising if you learn how to reach your potential readers organically. I’m still finding out about this so when | understand more I will do an update. It’s been a bit of a problem with Amazon too as they won’t allow me to advertise given the title/content of my book so bear that in mind if you are writing something that could hit this little wall. Where there is a will there is a way so it’s not stopped me, just slowed me a little.

I am trying to spend more time on my Facebook page so I will give more detail at a later date.

Instagram

As a photographer I loved Instagram from the off so I decided to see how it works as a writer. Obviously it is very visual which is good for me as I am enjoying learning to promote my books in this way. My photography account was relatively easy to build for obvious reasons but my writer account took more getting to grips with. Rather than posting my usual landscape pictures I had to be extra creative and personal with my writer account. I’m generally a private person so it wasn’t easy but I think I am finding my way now.

The eye opener is Reels. If you can create some fun stuff they work well and this attracts more followers and I’m hoping in time, it will encourage more interaction. While Reels may seem an unusual way to do this, it’s a challenge worth trying I think. Keep an open mind. You wrote a book to entertain or inform, this is a way to extend that to people who wouldn’t necessarily be your usual audience but may be encouraged to check out your work.

Of course you don’t have to go on about your books all the time and this is the fun part. Show off your interests, be interactive and encourage conversations. Enjoy yourself, this applies to all the social media platforms. You simply need to find the one that you feel most comfortable with and work at it. It’s probably best to focus on a couple if you can but one is fine. I am spread across three because I like to see how they all differ and develop.

Obviously this isn’t an in depth analysis of social media and how to market your book on the different platforms but I hope it will help if you are dipping your foot into the writing world.

One thing I will say… it’s not cool to try to be cool, just be you.

Don’t be shy, come say hello at Instagram @PetraKiddWriter

Find me on Twitter @PetraKidd

And of course on Facebook where you will find me reading excerpts from my short story book The Isolation Sex Stories

Author: Petra Kidd

Norfolk UK is my home, I live in Norwich by the River Wensum where everyday there is something different to see and learn. I feel a big affinity with the river as I grew up in Cambridge, another great river city. My childhood and teens involved many walks along the Cam where we would watch 'The Bumps,' raft races and as we grew older we enjoyed adventures on our punting pub crawls. Growing up in a multi cultural university city definitely influenced my reading choices, I am a big fan of Japanese fiction, love French literature and enjoy Shakespeare. As a young teen I entertained myself with Jilly Cooper and Dick Francis and then became quite obsessed with Henri Charriere's Papillon. At school all I cared about was English, Art and French, in that exact order. When I finished with school I went to live and work in Greece for a wonderful year before returning to study English Literature and Sociology. At this point I read more classics like the Wyf of Bath, Wuthering Heights and Portrait of the Artist as a Young Man plus poets such as Wilfred Owen. My first UK full time job was with Heffer's Paperbacks where I devoured several books at a time, excited by the fact I could borrow what I liked. Bizarrely for me I remember reading The Zurich Axioms, I have no interest in the stock markets but it had me gripped. I can't remember why I picked it up but I have never forgotten it. Heffers introduced me to so many authors, via their books and sometimes in person. It was here I learned about all the genres, it fascinated me that science fiction and horror were so popular, I tried reading it all. Aside from writing letters, it didn't really ever occur to me to write anything myself for many years as I worked my way through a variety of interesting and varied jobs. Then on a visit to the London Aquarium I became struck by an idea so powerful I sat down and wrote my first novel. It went nowhere as really I wrote it because I wanted to. I wrote another novel and again, didn't have the persistance or determination to take it further, I simply enjoyed the process of writing and my characters. Then years later another idea struck me and during a severe bout of Pleurisy where I couldn't do anything physical for months, I wrote the Eight of Swords and The Putsi. This time I published them as ebooks and they became pretty popular. When I fully recovered, I had to concentrate on my business and looking after my mother who has various health issues and the writing went adrift again for many years until 2020 when the Coronavirus pandemic hit the world. March 2020 I moved to my apartment alongside the Wensum to live alone for the first time ever. During the first lockdown I began to write a diary and then the idea for a new set of short stories came to me and in February 2021 they will be published. The Covid-19 Pandemic is not simply a scary virus, it is a historical time and here we are trying to live through it. To many it will feel like a punishment but to me as a writer, in some ways, it came as a gift. Please stay as safe and as well as you can. I hope to entertain you with my stories as we all try to get through this together, even though we are apart. Petra

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