Social media marketing for indie authors, my experiences.

Social media tips for indie authors and anyone who is a writer or artist.

I have been studying social media and how it works for the writing community. Here I break down my experiences with each platform.

Twitter

Just recently I have been observing Twitter quite closely and how writers interact and support one another there and it’s heartening to see. Twitter has worked in the past for me when I was promoting The Eight of Swords and I got some great feedback and gained new readers. Fast forward several years over the period when I wasn’t writing and now I am back there finding my way again. Of course the writing community is massive and worldwide and even stronger than before.

There are two main trends at the moment it seems. One is to ask questions about any kind of subject ranging from what did you have for breakfast, to: you have been given a boat, you have to name it, what is the name of your boat? The other is: I only need 50 followers to reach 5000, let’s all have a writer’s lift, post your links.

The first method of interaction I really enjoy because there is a vast array of questions and it encourages lots of friendly conversations and interesting outcomes. I’m not so sure about the second one, some days my timeline gets a bit too filled with such requests and I avoid them. It feels like begging as opposed to genuinely connecting with people but there you go, each to their own.

What I always find interesting and useful is the shared experiences of writing. The honesty from people when they get their work turned down by agents. The encouragement from other writers to keep on going. The rightly indignant retorts when an agency, publisher or individual criticises the indie market. The shared experiences and the kindness of people offering reviews.

Writing is such a mixture of culture and business and the two make for an interesting mix. I still see authors who don’t get that it’s not enough to write a book, it has to be marketed if readers are to be found and money is to be made. In my other life I am a photographer and occasionally I see artists and sometimes photographers claim they aren’t bothered about selling their work (trying to look cool) and later on whooping because they sold something. There is no shame in selling your work! You are not considered a professional at what you do until you do sell it. Yes, it takes effort but how much effort did it take to write that book? Money is what makes the world goes round and enables us to keep writing so don’t fight shy of selling just don’t push it too hard and end up boring everyone. You have to find the right balance and a balance that suits you. I’m no expert, |’m still trying to find the right balance myself. Watch and learn.

I guess I am lucky because I have always enjoyed and been fascinated by social media. It is like most things in life, try not to take it too seriously, stay away from the crazy and unpleasant folk, be kind and enjoy making new connections.

Over the years I have made a lot of friends through Twitter and it has been pretty good for my love life too as it happens… so it is always the first place I go to when I want to promote something because in my experience it has been a friendly and encouraging place. If you don’t go looking for trouble it is unlikely to find you. If you are careful about who you follow and respectful about what you say, I don’t think you can go too far wrong.

If you are a writer who is reading this and haven’t already given it a try, go do it! I remember when I first joined, I didn’t have a clue how to use it but there were plenty of friendly tweeters there to greet me and help me on my way. Persevere.

If you are a reader reading this, go look for some authors, read their books and be sure to leave them feedback. Before social media, readers never had the experience of connecting with authors so easily so it’s a great privilege.

Facebook

Years ago, when I wrote The Eight of Swords I managed to gain quite a good following on Facebook. I let it lapse when I stopped writing for a while and when I revisited my page there earlier this year upon the launch of my new short story book The Isolation Sex Stories, I found I need to do quite a bit of work to get it going again and regain the interest.

While Twitter hasn’t changed all that much, Facebook has evolved in a number of ways. Now you can ‘go live’ and I used this to do my book launch. That was nerve wracking! However, it did create interest and great feedback plus some sales. It’s a great time for authors to be seen and heard as well as read so take advantage of it if you can. If you can’t face going live, try videos. People love watching videos, I know I do, so it make sense.

What I didn’t think about when I titled my book was the controls Facebook would put on such content so I’ve had to rethink a bit on that platform but it’s all good and I’m learning fast. Recently I learned that you don’t have to do paid advertising if you learn how to reach your potential readers organically. I’m still finding out about this so when | understand more I will do an update. It’s been a bit of a problem with Amazon too as they won’t allow me to advertise given the title/content of my book so bear that in mind if you are writing something that could hit this little wall. Where there is a will there is a way so it’s not stopped me, just slowed me a little.

I am trying to spend more time on my Facebook page so I will give more detail at a later date.

Instagram

As a photographer I loved Instagram from the off so I decided to see how it works as a writer. Obviously it is very visual which is good for me as I am enjoying learning to promote my books in this way. My photography account was relatively easy to build for obvious reasons but my writer account took more getting to grips with. Rather than posting my usual landscape pictures I had to be extra creative and personal with my writer account. I’m generally a private person so it wasn’t easy but I think I am finding my way now.

The eye opener is Reels. If you can create some fun stuff they work well and this attracts more followers and I’m hoping in time, it will encourage more interaction. While Reels may seem an unusual way to do this, it’s a challenge worth trying I think. Keep an open mind. You wrote a book to entertain or inform, this is a way to extend that to people who wouldn’t necessarily be your usual audience but may be encouraged to check out your work.

Of course you don’t have to go on about your books all the time and this is the fun part. Show off your interests, be interactive and encourage conversations. Enjoy yourself, this applies to all the social media platforms. You simply need to find the one that you feel most comfortable with and work at it. It’s probably best to focus on a couple if you can but one is fine. I am spread across three because I like to see how they all differ and develop.

Obviously this isn’t an in depth analysis of social media and how to market your book on the different platforms but I hope it will help if you are dipping your foot into the writing world.

One thing I will say… it’s not cool to try to be cool, just be you.

Don’t be shy, come say hello at Instagram @PetraKiddWriter

Find me on Twitter @PetraKidd

And of course on Facebook where you will find me reading excerpts from my short story book The Isolation Sex Stories

A St Valentine’s Day treat…

In a few days I will be sharing my new short story book with you. I spent most of the summer writing stories. My imagination ran riot… It’s amazing what you can achieve when you have peace and quiet!

Some of you will have already read The Eight of Swords and The Putsi so you will know something of my writing style. This new book is very different but I hope you will find it amusing and a little light relief in these troubled times.

I won’t say too much about it here because I want the launch on St Valentine’s Day to be a surprise. I can’t wait for you to see the cover and hear me read the first story in the book, live on Facebook. I’m not used to presenting in public but I think it will be fun and I hope you will join me. More details of the launch are at the end of this post.

This is a book of firsts for me: It’s the first time I’ve created a cover illustration. It’s the first time I’ve created videos to spread the word. It’s the first time I will go ‘live’ on Facebook. It’s the first time there is a paperback version available as well as an ebook and within the next month I will narrate an audiobook, all of which will be available via smile.Amazon.co.uk. Please use the smile link as it gives you the opportunity to donate to charity when you make a purchase.

My chosen organisation for the new book is The Samaritans, so I hope you will support them. There will also be a PDF version of the first story available when you subscribe to my blog and donate to a GoFundMe page for sufferers of Long COVID.

The professional advice is that you should never design your own cover for your book. I’ve always been interested in graphics and design and I had a strong idea in my mind what the cover should be so I decided to go with my instinct this time. I will be interested to see what you think…

I’ve had tremendous support in the making of this book. Family and friends have been incredibly encouraging. My mother was shocked by some of the more adult references but it didn’t stop her reading it avidly cover to cover! Mum is my harshest critic and although she pulled the odd face and had a little moan about some of the language, it also made her laugh. She could hardly be offended when she has watched Fleabag and Killing Eve throughout and roared with laughter at some of the most outrageous moments.

All I can do now, is sit back and hope you like it. If you do, please tell your friends, write reviews and keep in touch.

Join me live on Facebook PetraKiddWrites at 9pm on Sunday 14th February. Grab a glass of wine or a drink of your choice, sit back and enjoy!

The Eight of Swords

My short stories The Eight of Swords and The Putsi have been reduced on Amazon to the new low price of £1.02 until the end of September.  It is a rare thing for me to reduce my prices or do free giveaways so go get ’em!

Both stories will get you gripped and are perfect for commuters or those on the go who want a compelling read that will last long enough to enjoy but doesn’t go on too long.

You can read an excerpt here: The Eight of Swords 

If you do read them, please leave a review – your thoughts are always of interest to me!

Please follow me on Facebook https://www.facebook.com/petrakiddwrites and on Twitter @PetraKidd and if you like what you read, please like and share so other folk can enjoy my stories too. Thank you!

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The Eight of Swords

A difficult day turns into a nightmare when Jayne Patchett returns home to find her house occupied by Romanian gypsies.

The irony of the situation isn’t lost on Jayne, who works in immigration. She is used to dealing with illegal immigrants at work but when she finds them sitting at her dining room table, drinking her wine, eating her food and wearing her clothes, her reaction surprises even herself.

(53 pages)

 

The Putsi

The Putsi

If you have something special belonging to someone else, what happens when they want it back?

Eighteen years have passed since a family of Romanian gypsies invaded Jayne Patchett’s house. In that time her life has changed remarkably, she is a successful artist, happily in love, living in an idyllic country cottage. But all those years ago, one of the gypsies gave her a lucky pouch, the putsi. Now, one of them wants it back. Drama returns to Jayne’s life as secrets are unveiled and she begins to wonder who she can trust.

(42 pages)