Social media marketing for indie authors, my experiences.

Social media tips for indie authors and anyone who is a writer or artist.

I have been studying social media and how it works for the writing community. Here I break down my experiences with each platform.

Twitter

Just recently I have been observing Twitter quite closely and how writers interact and support one another there and it’s heartening to see. Twitter has worked in the past for me when I was promoting The Eight of Swords and I got some great feedback and gained new readers. Fast forward several years over the period when I wasn’t writing and now I am back there finding my way again. Of course the writing community is massive and worldwide and even stronger than before.

There are two main trends at the moment it seems. One is to ask questions about any kind of subject ranging from what did you have for breakfast, to: you have been given a boat, you have to name it, what is the name of your boat? The other is: I only need 50 followers to reach 5000, let’s all have a writer’s lift, post your links.

The first method of interaction I really enjoy because there is a vast array of questions and it encourages lots of friendly conversations and interesting outcomes. I’m not so sure about the second one, some days my timeline gets a bit too filled with such requests and I avoid them. It feels like begging as opposed to genuinely connecting with people but there you go, each to their own.

What I always find interesting and useful is the shared experiences of writing. The honesty from people when they get their work turned down by agents. The encouragement from other writers to keep on going. The rightly indignant retorts when an agency, publisher or individual criticises the indie market. The shared experiences and the kindness of people offering reviews.

Writing is such a mixture of culture and business and the two make for an interesting mix. I still see authors who don’t get that it’s not enough to write a book, it has to be marketed if readers are to be found and money is to be made. In my other life I am a photographer and occasionally I see artists and sometimes photographers claim they aren’t bothered about selling their work (trying to look cool) and later on whooping because they sold something. There is no shame in selling your work! You are not considered a professional at what you do until you do sell it. Yes, it takes effort but how much effort did it take to write that book? Money is what makes the world goes round and enables us to keep writing so don’t fight shy of selling just don’t push it too hard and end up boring everyone. You have to find the right balance and a balance that suits you. I’m no expert, |’m still trying to find the right balance myself. Watch and learn.

I guess I am lucky because I have always enjoyed and been fascinated by social media. It is like most things in life, try not to take it too seriously, stay away from the crazy and unpleasant folk, be kind and enjoy making new connections.

Over the years I have made a lot of friends through Twitter and it has been pretty good for my love life too as it happens… so it is always the first place I go to when I want to promote something because in my experience it has been a friendly and encouraging place. If you don’t go looking for trouble it is unlikely to find you. If you are careful about who you follow and respectful about what you say, I don’t think you can go too far wrong.

If you are a writer who is reading this and haven’t already given it a try, go do it! I remember when I first joined, I didn’t have a clue how to use it but there were plenty of friendly tweeters there to greet me and help me on my way. Persevere.

If you are a reader reading this, go look for some authors, read their books and be sure to leave them feedback. Before social media, readers never had the experience of connecting with authors so easily so it’s a great privilege.

Facebook

Years ago, when I wrote The Eight of Swords I managed to gain quite a good following on Facebook. I let it lapse when I stopped writing for a while and when I revisited my page there earlier this year upon the launch of my new short story book The Isolation Sex Stories, I found I need to do quite a bit of work to get it going again and regain the interest.

While Twitter hasn’t changed all that much, Facebook has evolved in a number of ways. Now you can ‘go live’ and I used this to do my book launch. That was nerve wracking! However, it did create interest and great feedback plus some sales. It’s a great time for authors to be seen and heard as well as read so take advantage of it if you can. If you can’t face going live, try videos. People love watching videos, I know I do, so it make sense.

What I didn’t think about when I titled my book was the controls Facebook would put on such content so I’ve had to rethink a bit on that platform but it’s all good and I’m learning fast. Recently I learned that you don’t have to do paid advertising if you learn how to reach your potential readers organically. I’m still finding out about this so when | understand more I will do an update. It’s been a bit of a problem with Amazon too as they won’t allow me to advertise given the title/content of my book so bear that in mind if you are writing something that could hit this little wall. Where there is a will there is a way so it’s not stopped me, just slowed me a little.

I am trying to spend more time on my Facebook page so I will give more detail at a later date.

Instagram

As a photographer I loved Instagram from the off so I decided to see how it works as a writer. Obviously it is very visual which is good for me as I am enjoying learning to promote my books in this way. My photography account was relatively easy to build for obvious reasons but my writer account took more getting to grips with. Rather than posting my usual landscape pictures I had to be extra creative and personal with my writer account. I’m generally a private person so it wasn’t easy but I think I am finding my way now.

The eye opener is Reels. If you can create some fun stuff they work well and this attracts more followers and I’m hoping in time, it will encourage more interaction. While Reels may seem an unusual way to do this, it’s a challenge worth trying I think. Keep an open mind. You wrote a book to entertain or inform, this is a way to extend that to people who wouldn’t necessarily be your usual audience but may be encouraged to check out your work.

Of course you don’t have to go on about your books all the time and this is the fun part. Show off your interests, be interactive and encourage conversations. Enjoy yourself, this applies to all the social media platforms. You simply need to find the one that you feel most comfortable with and work at it. It’s probably best to focus on a couple if you can but one is fine. I am spread across three because I like to see how they all differ and develop.

Obviously this isn’t an in depth analysis of social media and how to market your book on the different platforms but I hope it will help if you are dipping your foot into the writing world.

One thing I will say… it’s not cool to try to be cool, just be you.

Don’t be shy, come say hello at Instagram @PetraKiddWriter

Find me on Twitter @PetraKidd

And of course on Facebook where you will find me reading excerpts from my short story book The Isolation Sex Stories

The Creative Mind

Good evening and welcome to today’s blog post. If I sound a little like the late David Frost I make no apology!

Jack Frost (completely different character) has been nipping at us all for the last few days and while I enjoy being out on frosty bright days, I’m not so sure about the aches the cold brings.

During the first lockdown I disciplined myself into daily yoga sessions via YouTube (I can recommend Adrienne) but that was summer and now the mornings are colder and darker so I have to fight with myself to get up. At the moment I am winning again but that is after a couple of months of lagging in the exercise stakes.

Happily I live in an apartment that has very impressive sound proofing so if I want to dance to loud music, no one complains. Exercise has been incredibly important in keeping my mind focused, as has meditation. If you haven’t tried meditation before I heartily recommend it. During the more stressful times in lockdown (like when my mum ended up in a Covid ward for a week although thankfully she wasn’t suffering from it, just displaying symptoms), I relied on daily meditations to get me through. I don’t do them so often now but I should, it especially helps when writing and your mind is jam packed with ideas.

My daily blog posts are going to be a mixture of how my self publishing is going and day to day writing, publishing, photography and sketching adventures. Of course I am going to be mentioning the pandemic but I will try to focus on the lighter side of everyday living with Covid-19 floating around us in its weird and threatening invisible aura. We all know the dark side, so I don’t need to dwell on that.

You see I mentioned photography and sketching as well as the writing and publishing above. I am also a photographer and I like to sketch when I can. My Grandfather, who was a far superior artist to me in every way, used to love to sketch everyday folk and I have picked that up genetically from him I guess. As it happens, the sketches will work well with my new book of short stories so I will use them to illustrate them.

My blog posts will also feature some of my photography, street photography is what I suppose some would call ‘a guilty pleasure,’ which it is in some ways but capturing people unawares is the only way to make sure their expressions are completely natural. I think I am a kind shooter, I don’t take advantage, I simply document characters and life on the street as I see it. There you go, this is only my second blog post and I am already letting out my dark secrets. Check out my images via @ZingleEye on Instagram.

My characters are completely fictional. I’m lucky in that I have had many jobs and the varied businesses I have worked in have featured all sorts of different characters so while none of my characters are ever based on anyone in particular, I suppose my subconscious computes personality traits and behaviours which then go on to become fully formed fictional beings who you can empathize or identify with in some way. At least I hope so.

I’ll write more about how my characters evolve another time.

Like most creative types I guess, I easily get distracted. I can be walking along thinking about a story and the next minute I am transfixed by a scene that I want to photograph or I might see someone who would make a good sketch or I see through a window and imagine the lives of the people within. Ideas come all the time and one of the big problems I have in life is filtering them and trying to choose which to pursue. Having so many ideas can be both a blessing and on occasion a curse.

The other side of me is that I am pretty practical. My head may be full of ideas and imaginings but I am able to do a bit of plumbing when it’s needed, cut hair, change the oil in a car, cook, bake or create a piece of jewellery – all a bit random but that’s me. If I don’t know how to do something I’m all for finding out how to do it rather than relying on someone else (which of course has to happen from time to time). In fact, I should pass more jobs on to others but my curiosity usually gets the better of me. I don’t see myself as a Jack of all trades and master of none but more a curious human.

This is what happened in the summer. When I had an idea for a book (as it happens not the short stories this time) I decided to learn a publishing program and I am still learning as I go.

My blog post tomorrow will focus (hey get me, I’m going to focus on something) on character creation and I will tell you how The Eight of Swords and The Putsi came about.

7pm, don’t be late!

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Please feel free to comment, ask questions and tell me what you are up to, wherever you are in the world, it’s a great time to connect.